How to buy a website: What you need to know

selling websites online

Can you flip a website?

Essentially website flipping is when you either buy a website for a set price and then sell it again for a higher price or you can create a website from scratch then with a little work sell it for a higher price. You can think of it like stocks, you want to buy low and sell high. Sounds pretty straightforward; however, there are certain aspects you need to be aware of if you want to succeed.

Advantages of buying a website

   Now, you may ask yourself, why do I want to buy a website?  After all, I want to create original content and produce it the way I want to.  Of course it is always a positive thing to create your own original content and structure; however, it can often take months or years to have a new site become established.  By purchasing a verified website that someone else created you can bypass the growing pains that comes with owning a website. These growing pains include getting traffic, subscriptions and ranking in the search engines.  However if you wish to start your own website then check out my article on how to start your own website.

A website that has been around for years is already established and is a trusted source.  More than being a trusted source by the audience, you can easily create a brand revolving around your new established site which is sure to bring in even more traffic.


What to look for when buying a website

Not all websites are created equal and the price that the person is asking for does not always reflect its quality.  So here are three essential things you should look into before purchasing a website.


Make sure the site is Google Indexed.  Now, this is important for a number of reasons, mainly because you want to make sure the traffic that they claim to bring in is actually true and if they aren’t indexed then there is a good chance that you are being duped.

An easy way to see if a website is indexed is by simply typing the word “website:” followed by the sites url.

For example if you take my website, “website:

In doing this it will bring up all the articles that are indexed within Googles search engine.



You want to make sure that the number of subscribers they have on their list is relevant and up to date.  By asking this question you can see what subscribers are active and inactive.  So if someone claims that they have 35,000 subscribers on their list you want to do a follow-up and make sure that that it isn’t actually 500 that are active and 30,000 that are inactive.



This is the most important one to check.  That is to make sure you know all of the costs that you will take over after the transaction.  Perhaps they have certain plugins that they pay for monthly or maybe their domain is expiring next month so you have to pay to renew it.  Whatever the costs are you want to make sure you won’t have any unexpected costs when they transfer over ownership of their website to you.


Where to buy and sell websites

Now that you know what to look for and the correct questions to ask the final step is deciding where to buy or sell your website.  Now, there are a lot of different sites out there however; I recommend Flippa.  Not only is buying and selling websites an extremely easy process, but it offers 24/7 support and all transactions are secure. Like anything there are scammers so do your due diligence and you can avoid the pitfalls that so many others make.


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6 Replies to “How to buy a website”

  1. Great article. I had no idea that it’s so simple to buy and sell sites. I’m building my first site and trading in sites is good info to have.

    Didn’t even know markets like Flippa even existed.


    1. For sure! It is great building something from scratch but if you have the resources you might as well capitalise on it and get ahead!

  2. Hi

    Great information on how to buy a website.

    These day there seems to be a lot of popular names for websites already taken. Do you recomend using the .net or .org as apposed to the .com? I have been told that the .com name is always a better option for indexing and long term success of a website.

    Any feedback would be much appreciated.


    1. Thanks for the comment and your insight.  Regarding your question about .net or .org it depends on your niche.  So if your website is about health for example then a .org website would be better as it establishes a more of an authority site; however, if you are reviewing products like computers then I would suggest going for a .net website.  Hope that helps! 

  3. Hello friend,

    I have really learnt some valuable lessons from this post of yours. I actual fat, I never thought of buying a website as the best option.

    All this while, I have been thinking of building my own business website. But your article have helped me to see the value of buying a website that has already been built.

    I agree with you that building a new website is not an easy task at all. It take a lot of effort and hard work to start seeing some of your articles get indexed in Google Yahoo and Bing.

    So I surely agree with the idea of buying a website that already has some level of authority. Also thanks a lot for your advice on what to look for when buying a website.

    1. I’m really glad that I could help out.  It takes so long for websites to gain authority, if you have the money then it is definitely a quicker route to take to buy an already established website.  Just be careful and do your due diligence when deciding to purchase.  Flippa is a good opportunity to purchase and sell domains and websites so definitely check it out.  Don’t forget though, making an email list will be one of the most important things you will need to do on your website.  

      Also, if you don’t want to wait for traffic and sales and just want to go fast and hard I recommend using Facebook Ads with ClickFunnels.  It allows you to drive paid traffic, conversions and sales to see what is working and what isn’t in a very short period of time.  

      Anyway, good luck and if you have any questions please feel free to ask!  

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