How to buy a website: What you need to know
Can you flip a website?
Essentially website flipping is when you either buy a website for a set price and then sell it again for a higher price or you can create a website from scratch then with a little work sell it for a higher price. You can think of it like stocks, you want to buy low and sell high. Sounds pretty straightforward; however, there are certain aspects you need to be aware of if you want to succeed.
Advantages of buying a website
Now, you may ask yourself, why do I want to buy a website? After all, I want to create original content and produce it the way I want to. Of course it is always a positive thing to create your own original content and structure; however, it can often take months or years to have a new site become established. By purchasing a verified website that someone else created you can bypass the growing pains that comes with owning a website. These growing pains include getting traffic, subscriptions and ranking in the search engines. However if you wish to start your own website then check out my article on how to start your own website.
A website that has been around for years is already established and is a trusted source. More than being a trusted source by the audience, you can easily create a brand revolving around your new established site which is sure to bring in even more traffic.
What to look for when buying a website
Not all websites are created equal and the price that the person is asking for does not always reflect its quality. So here are three essential things you should look into before purchasing a website.
Make sure the site is Google Indexed. Now, this is important for a number of reasons, mainly because you want to make sure the traffic that they claim to bring in is actually true and if they aren’t indexed then there is a good chance that you are being duped.
An easy way to see if a website is indexed is by simply typing the word “website:” followed by the sites url.
For example if you take my website, “website: www.wealthydegree.com”
In doing this it will bring up all the articles that are indexed within Googles search engine.
You want to make sure that the number of subscribers they have on their list is relevant and up to date. By asking this question you can see what subscribers are active and inactive. So if someone claims that they have 35,000 subscribers on their list you want to do a follow-up and make sure that that it isn’t actually 500 that are active and 30,000 that are inactive.
This is the most important one to check. That is to make sure you know all of the costs that you will take over after the transaction. Perhaps they have certain plugins that they pay for monthly or maybe their domain is expiring next month so you have to pay to renew it. Whatever the costs are you want to make sure you won’t have any unexpected costs when they transfer over ownership of their website to you.
Where to buy and sell websites
Now that you know what to look for and the correct questions to ask the final step is deciding where to buy or sell your website. Now, there are a lot of different sites out there however; I recommend Flippa. Not only is buying and selling websites an extremely easy process, but it offers 24/7 support and all transactions are secure. Like anything there are scammers so do your due diligence and you can avoid the pitfalls that so many others make.
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